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Angina Herrmann, Fractional CMO

What is a fractional CMO?

  • Perspective & experience of a regular Chief Marketing Officer, but more affordable → great for smaller, younger companies

  • Spends enough time to learn to know you and your business to feel like a team member!

  • Note: I offer this service only as (part-time) employment, not as a contractor.

Angina_Maend_small.jpg
Maend Fractional CMO as an interface for tech startup leaders

What you get with Angina as your Fractional CMO

  • Understanding business goals and translating them into an actionable Marketing Strategy

  • Marketing perspective for creating your business strategy

  • Gain back your time and focus on your strengths by outsourcing daily Marketing leadership:

    • Setting and monitoring Marketing KPIs

    • Building and managing the Marketing team, both internal and outsourced talent

  • Get a holistic marketing package by combining this with the broader Maend agency offering!

Suggested Fractional CMO Packages

Discovery Package
Strategy Package
Content Marketing Package

Goal:

Understand where marketing can have the highest business impact and set up the basic tools and processes.

Goal:

Strengthen the company with strategic marketing, either during transition or permanently.

Goal:

Long-term partnership for marketing strategy and content marketing operations.

Deliverables

  • Diagnose needs and create Marketing Strategy to help reach business goals

  • Select tools and build processes

  • Implement first experiments

  • FTE 20%

Deliverables

  • Marketing leadership

    • Marketing Strategy and Content Plans

    • Manage internal and external marketers

  • Growth support

    • Go-To-Market support (e.g. Value Proposition, Promotion Strategy)

    • Build a marketing team (in-house / outsourced)

  • FTE 10–30%

Deliverables

  • Annual Marketing Strategy and bi-annual or quarterly Content Plans

  • Manage & recruit internal and external marketers

  • Set and monitor KPIs

  • Content marketing implementation, e.g.

    • Social media management

    • Blogging & news texts

    • Website copy updates

    • Photography

  • FTE 10%-50%

Recommended duration

2-3 months

Recommended duration

> 6 months

Recommended duration

> 12 months

Salary*

CHF 2,500 / month

Salary*

from CHF 2,000 / month

Salary*

from CHF 2,000 / month + CHF 4,000 monthly Maend retainer

*Excluding employer costs, paid tools, external freelancers, VAT

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